Consultant or agency
Evidence-based, but slow and expensive6-8 weeks and $4K-64K. It ends as a PDF that ages the moment it is printed.
Situations
When teams bring in Segmentable
The situations differ, but the structure is the same: you need market knowledge that does not exist internally yet, and you need to rely on it.
Launch
Launching a new product
You need segments, competitors, channels, and launch materials before the launch budget burns out.
From hypotheses to launch materialsScenario breakdownGrowth ceiling
The current segment has stopped growing
CAC is rising and auctions are getting expensive, so you need to see the market structure and new entry points.
New segments + ICP + channelsScenario breakdownNew geography
Entering an unfamiliar market
Different behavior, different players, different channels — with even less knowledge than at home.
Market landscape + entry playsScenario breakdownDecision defense
You need to defend the idea to the board
The CEO, board, or investor expects arguments, not opinions — every number must withstand review.
Source-backed argumentationScenario breakdownIdea pipeline
More ideas than hands
Leadership asks to validate by a date, while each check can take a team a quarter.
Validation pipeline: days, not quartersScenario breakdownSystematic GTM
The product exists, systematic sales do not
You know how to build the product, but not how to sell it; you need a grounded path, not a channel lottery.
Whom to sell to, what to sell, and whereScenario breakdownDo not see your situation? Describe the task in your own words — the wizard will suggest the research frame.
Why Segmentable
Before, teams had to choose between three compromises
Market knowledge is structurally missing inside the company: expertise is tied to an old segment, the portfolio is wider than any single expertise, and idea flow exceeds team capacity.
In-house effort
No owner, no toolsThe market knowledge gap is structural, not personal: the team has neither the tools nor the time.
ChatGPT
Fast, but a black boxEssays without sources: you cannot prioritize, verify, or take them to the board.
Segmentable combines all three: methodological structure + evidence for every number + a working surface for the team. In hours, not weeks. Detailed comparison →
How it works
From brief to strategy: an autonomous pipeline
The same discipline as a research team: frame, collection, analysis, strategy, materials. The AI-agent pipeline executes it.
Brief
Product, market, hypotheses — or simply a link to your website.
Autonomous assembly
A pipeline of AI agents gathers open data: competitors, reviews, prices, channels, vacancies. One click to readiness.
Market model
Connected catalogs from segments to channels. The methodology is consistent, so projects are comparable.
Evidence-backed analyses
TAM, Kano, SWOT-5, benchmarks, forecasts, seasonality. Each one has a key conclusion and click-through to source.
Strategy and materials
Segment × need × channel plays, use cases, action map, presentations, and sales kits.
Open data only
Nothing is taken from your perimeter — a ready argument for security review.
No IT burden
Works as a service: no CRM integrations or developer involvement required.
A result, not an experiment
Not a PDF in a drawer, but a working system: data stays alive and turns into action.
Interface
Not promises, but working surfaces
Every screenshot below is one live project: the GTM research of the market Segmentable itself operates in. The system does not end with a report — the data remains a workspace. How evidence works →
Working overview
Project overview
What the market says about the project: research coverage, industry frame, opportunities and risks, with links into every workspace.
Segment × need × feature × channel
GTM: full matrix
A map of market-wide plays — the Segmentable project contains 201,320 of them. Revenue / ROI / Market Share strategies rank where to start.
Whole product
Use cases
Prioritized launch scenarios: buying trigger, features, channels, revenue estimate — and a create-material button right inside the scenario.
Competitive pressure
Red and blue ocean
Where competitor signals show market crowding, where blue zones remain, and where your company sits on the map.
Seasonality and demand cycles
Demand peaks and launch windows, with an evidence table beneath the chart.
Source library
7,500+ sources with trust scores — down to the raw material behind any answer.
Action map
A scenario workspace: initiatives, channels, and landing-page elements.
I was shocked that Segmentable does in 2 minutes what used to take months.
Outcome
A working decision map, not a report
Every result block is tied to sources and moves into action: segment choice, channel setup, message, landing page, presentation.
High-potential segments
Ranked segmentation: which customer groups can deliver the most revenue with your resources.
Needs map
Pains, triggers, barriers, and selection criteria — what each segment is really buying.
Competitive landscape
How players are positioned, where their gaps are, and which white spaces you can occupy.
Data-backed channels
Where to invest promotion budget, and which channels do not match audience behavior.
Scenarios and action map
Whole product for every play: before/after, entry window, funnel initiatives, and a bridge to execution.
Launch materials
Landing pages, presentations, and sales kits for each segment and channel, assembled from project data.
The project keeps living:market updates and competitor driftMarket Twin — chat over the project baseteam, share links, and embedsMCP for your LLM stackPDF report
Analysis depth
Explore, Focus, and Dominate for the stakes of the decision
The higher the cost of error, the deeper you should dig: from a quick direction check to a full market that can withstand board defense.
Explorefrom $79
Quick test
Target market with no reference markets: a quick hypothesis test, 2-3 competitors and 2-3 priority scenarios.
- Market
- Target market
- Competitors
- 2-3 competitors
- Scenarios
- 2-3 scenarios
Focusfrom $199
Detailed work
Target market plus 1-2 reference markets: a working product strategy, around 8 competitors and up to 6 priority scenarios.
- Market
- Target market + 1-2 reference markets
- Competitors
- 8 competitors
- Scenarios
- up to 6 scenarios
Dominatefrom $449
The whole market
Target market plus several reference markets: maximum depth, 8-15 competitors and up to 10 scenarios.
- Market
- Target market + several reference markets
- Competitors
- 8-15 competitors
- Scenarios
- up to 10 scenarios
Pricing ladder
From one-off validation to a team system
Start with one hypothesis in an evening, move to a subscription when research becomes a flow, or build an enterprise setup with integrations and a dedicated strategist.
self-serve
Solo
Solo founder: a first test of hypotheses and the search for a go-to-market direction
$0 + projects from $79- No subscription — you pay for projects only
- 1 project at a time, data kept for a month
- Projects at the base price
Business
Single-product business: go-to-market strategies and analysis in one vertical
$500 / mo.- Projects roughly a third cheaper
- A model trained on your project and your industry
- Quarterly refresh of the competitor analysis
Team
Agencies and teams working across several products, directions or clients
$12,000 / year- Explore projects and project count — no limits
- Monthly data refresh and review analysis
- MCP server and SegFlow Studio
Enterprise
Large business: specific tasks, integrations, adaptation and training
$60,000 / year- Explore and Focus included without limit
- Integrations and adaptation to your processes
- A dedicated go-to-market strategist and training
Not ready for a full project yet? One-off analyses from $12: competitor review analysis and audience personas.
Full pricing gridTestimonials
What customers say
Segmentable research before launch aligned very well with what we later found in in-depth interviews after release.
In half an hour I received unmet needs for all segments, along with their size.
Sber partners with Segmentable. We run research not only for ourselves, but also for clients.
I have been in the market for 15 years, and I was surprised that Segmentable does the same work in minutes.
Segmentable's GTM strategy for the Laser Systems JSC and GigaChat project was covered in an Interfax publication.
For corporations
Discuss the taskReady for security review and procurement committees
Research is built only on external open data — nothing is taken from your perimeter. Teams and roles, integrations and MCP, a dedicated strategist and training, and transfer of finished projects inside the organization.
External data onlyTeams and rolesIntegrations and MCPUnified portfolio methodology
Frequently asked questions
What is Segmentable in one sentence?
A platform that, in hours, assembles a model of your market from open data — segments, needs, competitors, channels — and turns it into a go-to-market strategy with ready materials.
Where does the data come from, and can I trust it?
From open market sources: player websites and materials, reviews, job postings, media, catalogs. Every number clicks through to its source, and assembly coverage is visible on the proof page.
How is this different from ChatGPT?
A chat answers with a retelling and no sources. Segmentable builds a verifiable model: methodology, segment and need matrices, a competitive map, and click-to-source behind every number.
How is this different from an agency?
By an order of magnitude in time and price: hours instead of months, a fraction of an agency GTM engagement. The result is not slides but a living market model you can refresh.
How much does it cost to start?
A one-off Explore study starts at $79, quick products at $12. A subscription is only needed once research becomes regular.
How safe is it for the company?
The model is built from external open market data — nothing is required from your internal loop except the website and a short brief.
We will show who your customers are and how to reach them
Describe the product or just provide a website link — the system will assemble segments, competitors, needs, channels, and first promotion materials.
Free registration · one-off analyses from $12 · projects from $79
Glossary
- Go-to-market strategy
- The plan for how a product finds its buyers: who to sell to first, what to tell those people, where to reach them and at what price.
- Open market data
- The public traces every market leaves: company websites and materials, customer reviews, job postings, media coverage, catalogues. We collect only what is available to anyone online.
- Explore, Focus, Dominate
- The names of Segmentable’s three research formats — from a quick check (Explore) to detailed work (Focus) and a full sweep of the market (Dominate).