Segmentable
AI & Math for your competitive go-to-market strategy
We provide light-speed service
of audience segmentation and competitor analysis.
You instantly find the most efficient way to grow
Go-to-market strategy is a business model that helps determine whether a new product will be demanded by the target audience
The segmentable approach will help you understand
1. What is the largest audience segment in terms of money that would be best served by a product with your set of features and characteristics?
2. How direct competitors are meeting the needs of the key segment
3. Whether there are other market niches and large segments whose needs are not yet being met.
4. How to prioritize the development of your product’s features to best satisfy your target segment.
5. What is the highest price for your product that will meet the expectations of customers in your target segment?
The segmentable approach will help you understand
1. What is the largest audience segment in terms of money that would be best served by a product with your set of features and characteristics?
2. How direct competitors are meeting the needs of the key segment
3. Whether there are other market niches and large segments whose needs are not yet being met.
4. How to prioritize the development of your product’s features to best satisfy your target segment.
5. What is the highest price for your product that will meet the expectations of customers in your target segment?
We know daily challenges of our audience
Who we make Segmentable for
Owners of small and medium business
Need help simplifying the marketing process and want to better understand their target audience
Strategists from marketing agencies
Product and marketing leads from in-house teams
Who need to identify key distribution channels, and create compelling marketing materials to drive product adoption
Thinking how to be very fast at customers onboarding, at analyzing products and markets, or at creating marketing materials
Individual marketing professionals
Who want to streamline their marketing processes and create professional materials for campaigns in a quick and easy way
CEO, CPO and CMO from startups
Need support in developing effective GTM strategies to launch sales process of their innovative products
LP from venture funds or incubators
Who want to analyze the marketing strategies of potential investment opportunities and identify startups with strong GTM strategies
Our method
1. The golden segment of customers
What do all these roles in Segmentable get in real time
Finding the top segment with the proof on numbers
Creating persona description in great detail with pains, demanded solutions, external and internal triggers, objections and distribution channels
2. Competitive functional analysis
Spy on features on your competitor’s sites and compare it with your's in an automated mode
Take all the features that appear on the pages of competitors' websites
Feature 1
Feature 2
Feature 3
3. Prioritize product functionality
Your product features are evaluated and prioritized using KANO model. This eliminates the human factor inherent in RICE assessments
Find the market gap where your product strength meet with competitors loses in the golden segment
4. Determine the pricing
Definition of the highest possible price that satisfies the golden segment of customers
Cases and reviews
Jacques Ludik
2023
“
Segmentable is great product that bring altogether marketing methodology and AI technology
Ph.D. in Artificial Intelligence
AI
global
ambassador
And get your marketing research done right
How Segmentsble works
Segmentable is super fast approach to find ideal buyer persona and irresistible features
Cases and reviews
"Segmentable is fast and accurate. It gives you product insights that you would never get in dozens researches or interviews"
Brendan
McNulty
Get a tailored industry snapshot before we talk
What you’ll get:
• Key market signals in your category
• Relevant competitor context
• 1–2 practical directions for your case
• Key market signals in your category
• Relevant competitor context
• 1–2 practical directions for your case
Segmentable
Bocharov consulting, LLC
333 3rd Ave N, St.Petersburg, FL The United States of America
tim@segmentable.io
333 3rd Ave N, St.Petersburg, FL The United States of America
tim@segmentable.io
