What is included Focus
- Full market model: 12 layers with reference markets
- About 8 competitors: positioning, prices, features, gaps
- 6-8 use cases with triggers and channels
- Red/blue ocean, seasonality, benchmarks, Kano
- Launch materials: landing pages, presentations, sales kits
- Action map with initiatives for every scenario
When this depth fits
- New product launch: from hypotheses to materials
- The current segment hit a wall; new segments and channels are needed
- Regular GTM checks for a working product
- Niche choice after quick Explore reconnaissance
When to choose another
- It is not yet clear whether the direction deserves work at all — Start with Explore
- The stakes are critical: board, large budget, unfamiliar market — Choose Dominate
How much Focus costs on each plan
The higher the plan, the cheaper each project. On Team and Enterprise, some depths are included in the subscription.
Compare all depths and plans on the full grid.
What you will see inside
Screenshots are from a live project: GTM research of the market Segmentable itself operates in.
Map of market plays
Segment x need x feature x channel, ranked for Revenue / ROI / Share strategy.
Competitive pressure
Where public player signals show crowding and where open entry zones remain.
Where Focus — is the right bet
Segmentable research before launch aligned very well with what we later found in in-depth interviews after release.
Neighboring steps
Check it on your own market
Describe the product or simply provide a website link — the system will assemble a market model at Focus.
10-minute brief · ~2-hour assembly · strategy today
Frequently asked questions
How do the depths differ from each other?
By market coverage: Explore is a quick check of the nearest circle, Focus is a detailed pass with 6-8 scenarios, Dominate is the whole market with a full evidence base. The result structure is the same.
Can I start small and go deeper later?
Yes, that is the usual path: start with Explore, then run Focus or Dominate on the same product. Data is not lost; the picture builds up.
What if the result does not satisfy me?
Every number clicks through to its source, so quality is verified rather than promised. If market data is scarce, coverage shows it honestly before you rely on conclusions.
How fast will it be ready?
The brief takes 10 minutes, assembly about 2 hours regardless of depth. What differs is your time working with the result, not the waiting.
Glossary
- Go-to-market strategy
- The plan for how a product finds its buyers: who to sell to first, what to tell those people, where to reach them and at what price.
- Explore, Focus, Dominate
- The names of Segmentable’s three research formats — from a quick check (Explore) to detailed work (Focus) and a full sweep of the market (Dominate).
- Open market data
- The public traces every market leaves: company websites and materials, customer reviews, job postings, media coverage, catalogues. We collect only what is available to anyone online.