What is included Explore
- Market model: segments, needs, channels — a draft map of all 12 layers
- Key competitors with positioning and prices
- 2-3 priority use cases
- GTM assistant over project data
- Key analysis conclusions with click-through to source
When this depth fits
- The idea must be validated by a date without a quarter of team work
- First GTM: understand whom and how to sell to in one evening
- Niche or country reconnaissance before deeper work
- Idea flow: comparable scoring through a unified methodology
When to choose another
- You need a working launch strategy with materials; there are too few scenarios and competitors — Choose Focus
- The decision will be defended to a board or investment committee; full evidence base is needed — Choose Dominate
How much Explore costs on each plan
The higher the plan, the cheaper each project. On Team and Enterprise, some depths are included in the subscription.
Compare all depths and plans on the full grid.
What you will see inside
Screenshots are from a live project: GTM research of the market Segmentable itself operates in.
Answer in one evening
Ask the market about a segment, channel, or scenario — the assistant answers from collected data.
First scenarios
Priority plays: whom, with which message, in which channel.
Where Explore — is the right bet
In half an hour I received unmet needs for all segments, along with their size.
Neighboring steps
Check it on your own market
Describe the product or simply provide a website link — the system will assemble a market model at Explore.
10-minute brief · ~2-hour assembly · answer today
Frequently asked questions
How do the depths differ from each other?
By market coverage: Explore is a quick check of the nearest circle, Focus is a detailed pass with 6-8 scenarios, Dominate is the whole market with a full evidence base. The result structure is the same.
Can I start small and go deeper later?
Yes, that is the usual path: start with Explore, then run Focus or Dominate on the same product. Data is not lost; the picture builds up.
What if the result does not satisfy me?
Every number clicks through to its source, so quality is verified rather than promised. If market data is scarce, coverage shows it honestly before you rely on conclusions.
How fast will it be ready?
The brief takes 10 minutes, assembly about 2 hours regardless of depth. What differs is your time working with the result, not the waiting.
Glossary
- Go-to-market strategy
- The plan for how a product finds its buyers: who to sell to first, what to tell those people, where to reach them and at what price.
- Explore, Focus, Dominate
- The names of Segmentable’s three research formats — from a quick check (Explore) to detailed work (Focus) and a full sweep of the market (Dominate).
- Open market data
- The public traces every market leaves: company websites and materials, customer reviews, job postings, media coverage, catalogues. We collect only what is available to anyone online.