What is the size of the bet?
TAM and forecasts with benchmarks — calculation methodology opens by click.
Recognize this?
- “Validate the idea by a date”, but there is no research department
- Your signature and personal career risk sit under the decision
- The board will definitely ask: “where are the numbers from?”
- Validations repeat every quarter
Now
- Idea and deadline
- Arguments from experience
- Risk of being challenged at the board
After the project
- Evidence-backed market model
- Every number clicks through to its source
- Presentation and PDF for defense
What you will learn
Which questions the project will answer
Why exactly these segments?
Ranking by Revenue / ROI / Market Share on the whole-market matrix makes the choice grounded, not intuitive.
Where is the data from?
Source library with trust score: any conclusion unpacks to the raw evidence it was built from.
What should we show the board?
Exec summary, presentation, and PDF are assembled from project data, with the same sources inside.
Interface
Workspaces for this task
Screenshots are from a live project: GTM research of the market Segmentable itself operates in.
Evidence base for the decision
7,500+ sources with trust score and evidence weight — the foundation for every number.
An answer visible at once
Research coverage, opportunities, and risks — a working overview for the presentation.
What the project includes
Recommended format for this situation
Dominatefrom $449
Analysis depth
Board defense is a maximum-depth case: full market and full evidence base. For corporate setup: security-clean, external open data only.
- Market
- Target market + several reference markets
- Competitors
- 8-15 competitors
- Scenarios
- 10-15 scenarios
enterprise
Corporate setup: Enterprise adds security cleanliness, process integrations, and a dedicated GTM strategist.
$60,000 / year“Who is our customer” board-slide template · Checklist two weeks before the board · Discuss corporate format
Sber partners with Segmentable. We run research not only for ourselves, but also for clients.
Frequently asked questions
Where does the data come from, and can I trust it?
The model is built from open market data: player websites and materials, reviews, job postings, media. Every number clicks through to its source, and assembly coverage is visible on the proof page.
How is this different from ChatGPT?
A chat gives a retelling without sources. Here you get a verifiable market model: segment and need matrices, a competitive map, and a click-to-source behind every number.
How long does it take?
The brief takes 10 minutes, assembly about 2 hours. You can review the first scenarios the same day.
Will it work for a niche B2B market?
Yes: the model is built from the traces of your specific market. If open data is scarce, coverage shows it honestly — you see what every conclusion rests on.
Will it help to reject an idea with evidence?
Yes, a negative result is still a result: the market map shows where demand is absent and gives source-backed arguments to close the question without conflict.
How convincing is it for leadership?
Every number clicks through to its source — stronger than opinion slides. Such a report is hard to dispute and easy to re-verify.
Check it on your own market
Describe the product or simply provide a website link — the system will assemble a market model and first scenarios for your situation.
10-minute brief · ~2-hour assembly · source-backed arguments today
Other situations
Not your situation?
Glossary
- Go-to-market strategy
- The plan for how a product finds its buyers: who to sell to first, what to tell those people, where to reach them and at what price.
- Open market data
- The public traces every market leaves: company websites and materials, customer reviews, job postings, media coverage, catalogues. We collect only what is available to anyone online.
- Explore, Focus, Dominate
- The names of Segmentable’s three research formats — from a quick check (Explore) to detailed work (Focus) and a full sweep of the market (Dominate).