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Evidence system

Every number clicks through to its source

The main difference between Segmentable and AI essays is the trust mechanics. Any conclusion can be unpacked downward: analysis → evidence table → source with trust score → methodology. You can take this to the board.

7,500+ sources201,320 plays per projecttrust score and evidence weight

Every screenshot below is a live project: the market research for Segmentable itself

Trust mechanics

Four layers under every conclusion

A skeptic checks not only conclusions, but how they were produced. That is why every layer is open: from management answer down to raw material and methodology.

01conclusion

Main analysis conclusion

Each analysis starts with a management answer, not a table: what it means for the decision. Below are the map, exceptions, and matrix the conclusion is built from.

02evidence table

How every number is calculated

Under every chart there is an evidence table. Clicking a number reveals which mentions produced the metric and how it was calculated: stability, seasonality, confidence.

03source

Down to raw material: source library

7,500+ sources with trust score and evidence weight. Any conclusion can be unpacked down to the specific fragment it was built from, with source-trust evaluation.

04methodology

Methodology and limitations

Every analysis has an open methodology: what was calculated, from what, and where the limits of applicability are. Honest limitations instead of polished promises.

How it looks

Evidence screens from a live project

Chart + table underneath
Evidence table

Chart + table underneath

Seasonality of each need by month: click a need for profile and sources, click a number to see how the metric was calculated.

7,500+ sources with trust score
Source library

7,500+ sources with trust score

Corpus assessment: strong sources, evidence weight, freshness and reliability map. Customer materials are connected as a separate layer.

Conclusions with coverage
Project overview

Conclusions with coverage

Industry frame with match scoring across 9 axes, opportunities and risks — it is clear what each conclusion stands on.

Against the black box

How this differs from an AI essay

Typical AI answer

  • Text without sources cannot be verified
  • You cannot prioritize: everything sounds equally confident
  • You cannot cite it to the board or council
  • Training has a cutoff, so data ages

Segmentable

  • Every number clicks through to a source with trust score
  • Plays are ranked by Revenue / ROI / Share
  • Exec summary and PDF contain the same sources
  • Open data is gathered at project time and refreshed

For decision defense

  • Exec summary and PDF. The executive summary and report are assembled from project data, with the same sources inside.
  • Board presentation. Slides are built from live data: the number on a slide matches the number in the system and its source.
  • Security-clean setup. Only external open data — nothing is taken from your perimeter. An argument for security review.
Segmentable research before launch aligned very well with what we later found in in-depth interviews after release.
Andrzej ArshavskyManaging Director for Data Monetization, Moscow Exchange

Press: GTM strategy for Laser Systems JSC and GigaChat — Interfax →

Segmentable

Test evidence on your own market

Build a project and click any number: analysis → table → source. Skeptics like this part most.

Where next

Go deeper

Frequently asked questions

What does “every number clicks through to its source” mean?

Every conclusion links to its primary source: a page, a review, a publication. Verification takes seconds — nothing has to be taken on faith.

Where does the data come from?

From open market sources: company websites and materials, customer reviews, job postings, media, catalogs. Nothing private or personal.

How complete is your data?

Coverage is visible in every project: how many sources were collected and of what type. If a market has little data, you see it before relying on conclusions.

Can the system be wrong?

It can, like any method. The difference is that errors can be found: sources are open, calculations traceable. Unverifiable confidence is more dangerous than verifiable imprecision.

Glossary

Open market data
The public traces every market leaves: company websites and materials, customer reviews, job postings, media coverage, catalogues. We collect only what is available to anyone online.