What is included Dominate
- Full market: maximum segments, needs, and channels
- 8-15 competitors with full dossiers and coverage
- 10-15 use cases with action map
- Full evidence base: sources, trust score, click-through to source
- TAM and forecasts with benchmarks — methodology by click
- Exec summary, presentation, and PDF for decision defense
When this depth fits
- The decision is defended to the CEO, board, or investment committee
- Entering an unfamiliar market has maximum cost of error
- Large launch budget: lottery is unacceptable
- Tender or committee: every number will be checked
When to choose another
- You need a quick “is it worth digging?” test — Dominate is excessive — Start with Explore
- A regular launch without external decision defense — Focus is enough
How much Dominate costs on each plan
The higher the plan, the cheaper each project. On Team and Enterprise, some depths are included in the subscription.
Compare all depths and plans on the full grid.
What you will see inside
Screenshots are from a live project: GTM research of the market Segmentable itself operates in.
Full evidence base
7,500+ sources with trust score and evidence weight — the foundation for every number.
Presentation screen
Research coverage, opportunities, and risks — management overview for the board.
Where Dominate — is the right bet
Sber partners with Segmentable. We run research not only for ourselves, but also for clients.
Neighboring steps
Check it on your own market
Describe the product or simply provide a website link — the system will assemble a market model at Dominate.
10-minute brief · ~2-hour assembly · evidence by your deadline
Frequently asked questions
How do the depths differ from each other?
By market coverage: Explore is a quick check of the nearest circle, Focus is a detailed pass with 6-8 scenarios, Dominate is the whole market with a full evidence base. The result structure is the same.
Can I start small and go deeper later?
Yes, that is the usual path: start with Explore, then run Focus or Dominate on the same product. Data is not lost; the picture builds up.
What if the result does not satisfy me?
Every number clicks through to its source, so quality is verified rather than promised. If market data is scarce, coverage shows it honestly before you rely on conclusions.
How fast will it be ready?
The brief takes 10 minutes, assembly about 2 hours regardless of depth. What differs is your time working with the result, not the waiting.
Glossary
- Go-to-market strategy
- The plan for how a product finds its buyers: who to sell to first, what to tell those people, where to reach them and at what price.
- Explore, Focus, Dominate
- The names of Segmentable’s three research formats — from a quick check (Explore) to detailed work (Focus) and a full sweep of the market (Dominate).
- Open market data
- The public traces every market leaves: company websites and materials, customer reviews, job postings, media coverage, catalogues. We collect only what is available to anyone online.