Which segments should we start with?
Ranked segmentation by potential, calculated across Revenue / ROI / Market Share strategies on the full-market matrix.
Recognize this?
- The launch date is set, but there is no systematic GTM strategy
- A month from now, the plan goes to the CEO or board
- Promotion budget is approved, but it is unclear where to put it
- Classic research will not make the deadline
Now
- Hypotheses in a presentation
- Deadline pressure
- Channels by gut feel
After the project
- Ranked segment x need x channel plays
- Launch scenarios with materials
- Source-backed argumentation for the board
What you will learn
Which questions the project will answer
What should we say to each segment?
Use cases: buying trigger, pains, features, and message for each segment.
Which channels will bring the first customers?
Channels ranked by market data and audience behavior, not gut feel.
What are competitors already doing?
Competitive map: positioning, features, prices, and white spaces you can occupy.
Interface
Workspaces for this task
Screenshots are from a live project: GTM research of the market Segmentable itself operates in.
Prioritized launch scenarios
Each scenario: trigger, features, channels, revenue estimate, and a create-material button.
Full map of market plays
Segment x need x feature x channel, ranked for your launch strategy.
What the project includes
Recommended format for this situation
Focusfrom $199
Analysis depth
Working launch strategy: about 8 competitors, 6-8 scenarios, promotion materials. If the stakes are critical — board or large budget — choose Dominate.
- Market
- Target market + 1-2 reference markets
- Competitors
- 8 competitors
- Scenarios
- up to 6 scenarios
Business
If launches and checks are regular, Business keeps the product loop alive: projects are cheaper and data is refreshed.
$500 / mo.Segmentable research before launch aligned very well with what we later found in in-depth interviews after release.
Frequently asked questions
Where does the data come from, and can I trust it?
The model is built from open market data: player websites and materials, reviews, job postings, media. Every number clicks through to its source, and assembly coverage is visible on the proof page.
How is this different from ChatGPT?
A chat gives a retelling without sources. Here you get a verifiable market model: segment and need matrices, a competitive map, and a click-to-source behind every number.
How long does it take?
The brief takes 10 minutes, assembly about 2 hours. You can review the first scenarios the same day.
Will it work for a niche B2B market?
Yes: the model is built from the traces of your specific market. If open data is scarce, coverage shows it honestly — you see what every conclusion rests on.
Will we make it before the launch date?
Assembly takes hours, not weeks: even a month before launch there is still time to iterate the strategy and produce promotion materials.
Can I show the result to the board?
Yes. Every conclusion has a source, every scenario has a calculation. The result withstands board questions better than hypotheses on slides.
Check it on your own market
Describe the product or simply provide a website link — the system will assemble a market model and first scenarios for your situation.
10-minute brief · ~2-hour assembly · first scenarios today
Other situations
Not your situation?
Glossary
- Go-to-market strategy
- The plan for how a product finds its buyers: who to sell to first, what to tell those people, where to reach them and at what price.
- Open market data
- The public traces every market leaves: company websites and materials, customer reviews, job postings, media coverage, catalogues. We collect only what is available to anyone online.
- Explore, Focus, Dominate
- The names of Segmentable’s three research formats — from a quick check (Explore) to detailed work (Focus) and a full sweep of the market (Dominate).