Recognise the situation?
- Leadership has announced entry into a new segment and the date is already set
- The board presentation is a month away, and you are the one defending it
- There is no research department, and an agency will not make the deadline
- The promotion budget is approved, but where to point it is unclear
- The career risk is personal: a strategy built on gut feel will be your problem
What changes
The usual way
- The launch plan is assembled from guesses and other people’s slide decks
- When the board asks where a number came from, there is no answer
- Channels are chosen out of habit and the budget is spread thin across all of them
With a market map
- A model of the new segment — buyers, competitors, prices — with sources
- Every number in the plan clicks through to its primary source right there in the meeting
- Channels ranked by data, so the budget is concentrated on priorities
Where people in your situation usually start
Done for you: a result someone defends alongside you
We assemble the market model, our strategist checks the conclusions, sharpens the strategy and prepares you for the board’s questions. A one-off project with a clear line in the budget is easier to approve than a subscription.
$5,000 · roughly a tenth of what an agency charges for a strategy
Segmentable’s pre-launch research lined up remarkably well with what we heard in in-depth interviews after release.
Frequently asked questions
How well does this hold up in front of the board?
That is the defining property of the result: every number has a source, every scenario has the arithmetic behind it. When asked where something came from, you answer with a click instead of a promise to check.
Can we make it in the month before the presentation?
Comfortably: assembling the model takes hours, and the done-for-you format — strategist review and preparation included — takes days. That leaves time for iterations and materials.
How does the done-for-you format differ from doing it yourself?
On your own you work with the system yourself, from $79. Done for you, we assemble, verify and defend the result alongside you, including a rehearsal of the board’s questions.
Why not an agency?
Time and verifiability: an agency means three to six weeks and a report that is hard to check. Here it is hours, a living market model, and click-through to the source behind every number — at a fraction of the price.
Try it on your own market
Describe your product or just give us a link to your site — the system will build a market model for your situation.
Glossary
- Go-to-market strategy
- The plan for how a product finds its buyers: who to sell to first, what to tell those people, where to reach them and at what price.
- Open market data
- The public traces every market leaves: company websites and materials, customer reviews, job postings, media coverage, catalogues. We collect only what is available to anyone online.
- Explore, Focus, Dominate
- The names of Segmentable’s three research formats — from a quick check (Explore) to detailed work (Focus) and a full sweep of the market (Dominate).