Recognise the situation?
- Validate the idea by a date — and the date is already close
- You cannot turn it down without arguments: it is your executive’s idea
- Taking it on unchecked is frightening: the failure would be yours to answer for
- Requests like this land every quarter
What changes
The usual way
- The answer to your executive is personal opinion against their enthusiasm
- Checking means a week of emails and hunting for acquaintances who know the field
With a market map
- A document backed by data: demand, competitors, risks — with sources
- An answer in a day: take it on with reasons, or turn it down with reasons
The tasks that keep coming back
A quick way in
A quick check is free, the full answer takes a day
Start with the free quick check: the market, three buyer groups, three risks, a verdict. The full check with competitors and market size starts at $79. For regular checks there are packs, cheaper than buying one at a time.
quick check free · full from $79 · packs for a steady flow
Try it on your own market
Describe your product or just give us a link to your site — the system will build a market model for your situation.
Glossary
- TAM / SAM / SOM
- Three estimates of market size, largest to smallest: your whole category (TAM), the part your product can address (SAM), and the share you can realistically take in the next few years (SOM).
- Open market data
- The public traces every market leaves: company websites and materials, customer reviews, job postings, media coverage, catalogues. We collect only what is available to anyone online.
