Sound familiar?
- Revenue is there but growth has slowed — acquiring a customer costs twice what it did
- An investor asked who your customer is, and there was no clear answer
- The team argues about where to grow, and everyone has their own truth
- Your marketer is busy running ads — nobody is left to study the market
- You are weighing a consultant at 300–500 thousand roubles against figuring it out yourselves
What changes
The usual way
- Growth rests on ever more expensive ads in the same old channels
- Direction is decided by whoever sounds most convincing in the room
- The answer to the investor about your target customer is still in progress
With a market map
- A map of every market segment with the potential of each — you can see where you are absent
- Underserved buyer groups and channels that still have capacity left
- An answer to the investor backed by sources rather than a confident face
Where people in your situation usually start
Start with a one-off study — subscribe later
The first step is a market map in a single run, from $79. Once research becomes regular — and on a growing market it does — the Business subscription keeps the map alive: competitors refresh, projects cost less.
one-off from $79 · Business subscription — see the plan page
In half an hour I was handed the unmet needs of every segment along with their size.
Frequently asked questions
We already have a marketer and analytics — what will we learn that is new?
Your analytics sees the customers you already have; your marketer is busy with channels. Segmentable shows the whole market: segments where you are absent, needs nobody covers, and channels competitors have not reached.
How much of the team’s time will this take?
The brief takes one person ten minutes. After that the system works on its own for about two hours, and the whole team reviews the result in a shared workspace.
What if the data shows something we would rather not see?
That is the best outcome: an unwelcome truth with sources costs less than six months spent going the wrong way. Every conclusion clicks through to its source, so it can only be argued with using facts.
Do we have to buy a subscription right away?
No. Start with a one-off study from $79 — that is enough to make the decision in front of you. A subscription makes sense once you need the market map to stay live all the time.
Try it on your own market
Describe your product or just give us a link to your site — the system will build a market model for your situation.
Glossary
- Open market data
- The public traces every market leaves: company websites and materials, customer reviews, job postings, media coverage, catalogues. We collect only what is available to anyone online.
- Explore, Focus, Dominate
- The names of Segmentable’s three research formats — from a quick check (Explore) to detailed work (Focus) and a full sweep of the market (Dominate).