Recognise the situation?
- Several product teams, each with its own picture of the market
- A portfolio review every quarter: where to go and where not to
- Marketing, product and sales duplicate work and argue about priorities
- More ideas than hands, and nothing to compare them with fairly
- You want one shared language about the market instead of negotiations between departments
What changes
The usual way
- Portfolio priorities are a compromise between the most insistent people
- Every team researches the market its own way, from scratch
- Ideas are compared by how convincing their authors are
With a market map
- One market model across all teams — with sources
- Directions are compared on the same measures
- The flow of ideas is checked one way — quickly, and comparably
Where people in your situation usually start
Team: the plan that keeps teams in sync
A subscription for the whole portfolio: shared workspaces for every direction, regular market refreshes and a steady flow of idea checks. Teams work from the same data — and finally speak the same language.
$12,000 a year · seats for teams · pilot open to discussion
Frequently asked questions
How will this fit into our processes?
Without rebuilding them: the system hands results outward as exports, materials and slides. Teams keep working in their own tools but lean on one shared market model.
Can we check ideas in a steady flow?
Yes, that is the main mode: every idea is held against the market the same way, so results are comparable with each other instead of depending on who prepared the analysis.
How do teams get access?
The subscription includes seats: each team sees its own directions plus the overall picture. Permissions and membership are configured to match your structure.
How do we start without buying a subscription straight away?
With a pilot on one direction: a single study shows the depth and the working format. If the picture matches your expectations, you scale it across the portfolio.
Try it on your own market
Describe your product or just give us a link to your site — the system will build a market model for your situation.
Glossary
- Open market data
- The public traces every market leaves: company websites and materials, customer reviews, job postings, media coverage, catalogues. We collect only what is available to anyone online.
- Explore, Focus, Dominate
- The names of Segmentable’s three research formats — from a quick check (Explore) to detailed work (Focus) and a full sweep of the market (Dominate).