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GTM based on the analyses of the product’s audience segments, direct competitors and market leaders. Sign an NDA

Segmentable
Since 2017 get done 109 GTM-strategies
for small and medium-sized companies
Since 2017 get done 109 GTM-strategies
for SMB companies
Have a question?

Helps owners with
go-to-market strategy at new product launch

Go-to-market strategy is a business model that helps determine whether a new product will be demanded by the target audience

The segmentable approach will help you understand
1. What is the largest audience segment in terms of money that would be best served by a product with your set of features and characteristics?
2. How direct competitors are meeting the needs of the key segment
3. Whether there are other market niches and large segments whose needs are not yet being met.
4. How to prioritize the development of your product’s features to best satisfy your target segment.
5. What is the highest price for your product that will meet the expectations of customers in your target segment?
in 24 hours
Top SMB cases Segmentable deals with
We’re launching a new product. Who is our the best target audience?
Top #1 segment
Decision Maker
Segmentable / The best segment ⭐
Segmentable / Segment demanded solution ⚙️
Understanding the specific needs and  behaviors of different customer segments can be complex and resource-intensive
Deliver solutions that categorize a business’s customer base into distinct groups based on shared characteristics to tailor marketing efforts and product development
100%
69%
Top #9 segment
Decision Maker
We landed our product to another country or market. How are competitors solving the problem there?
Segmentable / GTM strategy ⤴️
Limited experience and resources could hinder the development of an effective go-to-market strategy, making it difficult for owners to successfully launch and promote their products
Offer strategic planning services that outline steps necessary to successfully launch a new product or service into the market
Choose company:
Choose segment:
Opportunities
SWOT for the best segment:
Strenghts
Your product
Best segment
Threats
Weakness
Second choice
Competitor #10
Competitor #1
We're thinking of a spin-off. How do we test the hypothesis before we start?
Deciding which features to develop next, given the rapid pace of technological change and customer expectations can be daunting
Find gaps in the target market where your product’s strengths meet your competitors' weaknesses. Features of new product evaluated and prioritized using the KANO model for discovered market gaps and golden segment of the audience
Segmentable / Competitors features map ⚔️
Best segment
Must have
feature
Attractive
feature
Negative
feature
Performance
feature
Feature
exists
Feature
exists
Feature
gap
Feature
exists
Feature
gap
Feature
gap
Feature
gap
Feature
exists
The main idea of the Kano model is that different types of features have different impacts on customer satisfaction, and that these impacts can change over time
  • Must have features are the basic requirements that customers expect and take for granted. They do not increase satisfaction when present, but they cause dissatisfaction when absent. For example, a clean room in a hotel is a must-be feature.
  • Attractive features are the ones that customers do not expect or ask for, but they are pleasantly surprised and delighted when they find them. They increase satisfaction when present, but they do not cause dissatisfaction when absent
  • Performance features are the ones that customers explicitly ask for and are willing to pay more for. They increase satisfaction when present and decrease satisfaction when absent
  • Negative features are the ones that customers have different preferences for. Some customers may like them, while others may dislike them. They can increase satisfaction for some customers and decrease satisfaction for others
Features
Your product
Competitor #10
Just look how fast GTM creation with Segmentable
Segmentable's main artefact is the heat map

The heat map visually reflects three parameters:
1. How your new product already compares to the competition
2. How well market players are meeting the needs of different market segments
3. Which segment has the least competition and where your product has the best chance of success

Need such heat map? Give us your & your competitors' sites — we’ll do the rest
Don’t have a website or app yet? We know how to analyze information in any form. We adapt and work with what you have
We start today. First result in 24 hours
On the first call, we will show interim results by audience segmentation. We will discuss the next steps in the competitive analysis and adjust the interaction to your working format
Unlimited number of edits to the report. Response time — 2 hours
Quickly correct and bring to a result that is 100% satisfactory for the business owner. We respect the terms of the contract and NDA

Or if you’d just like to try us, push "Get 3 key product segments". We give a sample dataset via email

Book a demo call if you need a segment and competitor analysis right now
Full price
This full plan provides unlimited audience segments for your product, full competitive analysis and GTM
9,999.00
$
Full audience segmentation
Competitive functional analysis
Divide potential customers into segments
Estimate the size of segments according to SAM
Describe for each segments: persona, pains, demanded solutions, triggers, objections
Formulate the best set of product functions
Formed go-to-market strategy
Evaluate each competitor with the required set of functions
Find the Golden segment and positioning for it
Prioritize the delivery of the required functionality
Determine pricing policy
Create a list of companies for partnership
and M&A activities
from
Segmentable
Bocharov consulting, LLC
333 3rd Ave N, St.Petersburg, FL The United States of America
tim@segmentable.io
Made on
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