Go-to-market strategy is a business model that helps determine whether a new product will be demanded by the target audience
The segmentable approach will help you understand 1. What is the largest audience segmentin terms of money that would be best served by a product with your set of features and characteristics? 2. How direct competitors are meeting the needs of the key segment 3. Whether there are other market niches and large segments whose needs are not yet being met. 4. How to prioritize the developmentof your product’s features to best satisfy your target segment. 5.What is the highest price for your product that will meet the expectations of customers in your target segment?
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